Venture Capital
New York, New York, 10013
Millennials and Gen Z not only represent the largest buying group in US history, but are also reshaping the way business is done. Their affinity for technology represents a massive change in consumer behavior, and the most successful brands will adapt to this new digital paradigm. Consumer brands that embody the millennial mindset – brands that “grew up digital” and focus on sustainability, well-being, quality, and convenience. Companies with novel applications of technology that enhance the interaction between brands and consumers.
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