Venture Capital
California
Human behavior is constantly evolving due to generational shifts and emerging technologies. Recent historical events have accelerated consumer behavior changes. We help founders to take their next generation consumer ideas from zero to one. We believe these driving forces will create the next generation consumer investing cycle. As the next generation of consumers age up, and bring their own set of values, diversity, and tech fluency to the market, startups will emerge that redefine existing norms. As emerging technologies become cheaper, more accessible, and socially acceptable, new unforeseen consumer rituals and habits will emerge.
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